Welcoming the World
Showcasing openness, ambition, connection, and global confidence.
Saudi Arabia has become a destination of choice for tourists, global events, and international political summits. The Kingdom is inviting everyone to witness its transformation first-hand and discover its culture, heritage, and opportunities.
Brought To You by Saudi Tourism Authority
The Saudi Tourism Authority (STA) is a driving force behind Saudi’s rapid tourism growth. Established in 2020, STA promotes Saudi as a destination globally, works with public and private-sector partners, and manages the “Saudi, Welcome to Arabia” brand. The Authority leads global campaigns, promotes major international tourism events, and enhances the visitor experience.
Supported by
Ministry of Communications and Information Technology
Ministry of Investment
Research Development and Innovation Authority
Our Upcoming Events about Welcoming the World
Frameworks for Resilience, Growth, and Global Collaboration
KSA Metaverse Pavilion
Saudi Aviation Sector’s Role in Shaping the Future of Investment
Discover Our Themes
All the events and activities at Saudi House take place under six themes.
Heritage & Innovation
Where cultural identity guides innovation and progress.
People & Human Capability
Where the pride of a nation is empowered for the future.
Quality of Life
Where new standards for quality living are set.
Investment & Collaboration
Where partnerships cultivate prosperity.
Bold Vision
Where visions for the future are shaped.